When listing your home for sale most sellers have two top priorities - to sell for the highest price in the shortest amount of time. To do this you’re going to want to create the most demand possible right when the property is listed for sale. Here are a few tips to help your home get maximum exposure and generate the most buyer interest right away:
Focus on Selling a Lifestyle
One of the most important parts of selling your home is to keep in mind you are selling a lifestyle to potential buyers. Look beyond the basic facts of the property and consider the features that you love the most about your home that will show what kind of lifestyle the future owners can expect if they live there. Going beyond your home, what is it about your area that you will miss the most? If there are many different restaurants that you enjoy going to, or you’ve found the best coffee in the neighbourhood, sharing these details can help motivate buyers to want to choose your home. Make sure you get as much information as possible to your real estate agent so they can market the home and the lifestyle.
Prep and Stage
Prepping and staging your home for sale is a crucial step in attracting buyers and generating interest. Most of us become accustomed to small marks on the walls or burnt-out light bulbs in our homes, so it’s important to walk through and determine what needs to be refreshed or replaced. You will want to remove personal items, declutter the space, and have a stager come in. This is all done to make the best first impression possible in the home and through photos and videos that will be used to market the property. Good photos will help generate interest and draw people into wanting to see the home. I’ve seen great opportunities sit on the market for far too long over bad photos.
Pricing Strategy
From the moment your house hits the market picking the right price and strategy is key to reaching the most buyers. You and your real estate agent should prioritize reviewing the comparables and assess the current market before deciding on what price to list at. Using a price that accurately reflects the property at current market conditions will help you reach the widest range of buyers.Pricing too high runs the risk of missing a portion of your target market and pricing too low runs the risk of getting offers far off from your price. You’ll also want to consider if you’re going to have an offer night, which can affect the price you decide to go ahead with.
If you’re thinking of listing your home, these are a few tips to create the most demand possible and get that home sold. If you'd like to discuss further ways how we can help create demand from your home, reach out, let's chat.
